Lets take a look at offline marketing here. Say you have a product to sell.
RETURN ON INVESTMENT
There are people who think that bill board advertising or any form of advertising via television, radio, etc is expensive. In reality, the cost is not high if you can get back your returns. Isn't it worthwhile to spend thousands and get back hundreds of thousands later? Some say that is acquisition cost. Business owners need to the do mathematics and calculate their marketing and advertising strategies and cost and anticipated returns based on law of probability and targeted market area.
WHO IS GIVING YOU THE BUSINESS (TARGETED MARKETING)
You need to also track who is giving you the business and invest in that area.
Who are your buyers?
How to get there and get their attention?
EXHIBITION BOOTH
Say your targeted market is housewives, then isn't it practical and logical to meet them at the places they hang out a lot form example the mall. Rent an exhibition booth and display catchy banners.
BUNTINGS
Hang buntings in the busy road areas. Target certain areas that have the capability to deliver results.
MAIL DROPS & NEWSPAPER INSERTS
These traditional strategies still works provided the people have spending power and they are your targeted consumer/buyer/market.
NETWORKING
Get to know who would the potential buyers seek consultation or whom do they know and meet often? People are also referred to as social creatures. Try networking clubs. There is a sense of belonging when it comes to a club. Create a fan base club too using social networking sites.
LEADS
The critical part of any business is leads.
DIVERSIFY PAID ADS and FREE ONLINE ADS
This is self explanatory.
